The Livestock Identification (LID) Product Manager is responsible for driving the strategic direction, execution, and commercial success of Datamars’ Livestock Identification product portfolio in North America.  This role serves as a bridge between product strategy, marketing, sale, global product management, manufacturing and strategic projects, ensuring that LID products are effectively developed, positioned, launched, and grown across complex, multi-level distribution channels.

Duties and Responsibilities

·       Own and manage the lifecycle of Livestock Identification (LID) products, including new product development, introductions, product enhancements, re-introductions, and end-of-life planning.

·       Lead and support strategic projects related to LID products.

·       Serve as the subject matter expert for LID products, competitive offerings, and market trends within the livestock identification space.

·       Manage technical products, packaging, and regulatory requirements and improvements

·       Support growth opportunities within Datamars’ existing livestock markets that are commercially attainable and strategically aligned.

·       Partner closely with the Marketing and Sales teams to support the LID portfolio.

·       Maintain LID product price lists, product databases and SKU strategies

·       Develop and manage sales forecasts and business cases for the LID portfolio.

·       Engage with manufacturing and quality control teams regularly to ensure quality of products and timely delivery of products.

·       Provide product training, education, and sales enablement support for internal teams and external partners.

·       Act as a product spokesperson in internal meetings, customer presentations, and industry events as needed.

·       Collaborate as assigned and as needed with strategic and key accounts, including but not limited to:

o   Purebred Associations

o   Manufacturing and distribution partners

o   State and government programs

·       Collaborate cross-functionally to gather customer feedback, support continuous improvement, and inform product roadmap decisions.

·       Other duties may be assigned.

Skills & Abilities

·       Strong strategic and commercial acumen with the ability to balance long-term planning and hands-on execution.

·       Excellent analytical, problem-solving, and decision-making skills.

·       Strong abilities to digest and understand technical information and manufacturing processes

·       Strong verbal and written communication skills, with the ability to present complex information clearly.

·       Highly organized with strong project management skills. and ability to manage multiple priorities and projects simultaneously.

·       Customer-focused mindset with the ability to translate customer needs into product and commercial strategies.

·       Strong collaboration skills; able to influence cross-functionally without direct authority.

·       Proficiency with Microsoft Office Suite, including Excel and PowerPoint.

·       Experience using CRM, reporting, and analytics tools such as Salesforce, Power BI, Tableau, Teams, and SharePoint.

·       Comfortable working in a fast-paced, evolving environment with changing priorities.

Education and Experience

·       Bachelor’s degree in Agricultural Engineering, Dairy Science, Agricultural Business, Animal Science or a related technical field preferred; equivalent experience considered.

·       Minimum of 5 years of experience in product management, marketing, strategic account management, or commercial roles within livestock, agriculture, animal health, or related industries.

·       Proven ability to lead cross-functional initiatives and strategic projects.

·       Demonstrated experience supporting strategic accounts and multi-level distribution models preferred.

·       Experience with pricing strategy, SKU management, forecasting, and promotions preferred.

Working Environment

This position is executed remotely with travel.   Position will work from 8am to 5pm, Monday through Friday; however, flexibility to work alternate days, including nights and weekends, according to business needs is required.

Physical Requirements

The position is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is frequently required to stand, walk; sit; bend; push/pull; and reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.

Travel

This position requires a variable amount of travel schedule, ranging from 10% up to approximately 40–50% of work time depending on business needs that require travel, to customer sites, trade shows, and industry events.  International travel may be required.

Equal Opportunity Employment Policy

DATAMARS provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Location: Hybrid/Remote (as applicable)

Department: Marketing

Reports To: Director, PID North America

Help Pet Owners Bring Their Pets Home

At Datamars, we're passionate about helping pets find their way back to the people who love them. Through our Pet Identification Division, PetLink, we provide innovative pet recovery and identification solutions that give pet owners peace of mind and help reunite lost pets with their families.

We're looking for a creative, strategic, and results-driven Brand & Marketing Manager to lead marketing initiatives across all PID channels. This role will be responsible for building brand awareness, driving customer engagement, supporting revenue growth, and developing compelling content that connects with pet owners, veterinarians, shelters, breeders, and industry partners.

If you're a marketing professional who enjoys combining strategy, storytelling, digital marketing, and analytics, we'd love to hear from you.

What You'll Do

• Develop and execute integrated marketing strategies that support brand growth, customer acquisition, retention, and revenue objectives.
• Lead content creation and campaign execution across email, social media, websites, SEO, digital advertising, webinars, video, and marketing materials.
• Manage the PID brand and ensure consistency across all customer touchpoints.
• Own marketing calendars, promotional campaigns, and content plans.
• Manage CRM marketing programs, customer segmentation, automation workflows, and campaign reporting.
• Monitor and optimize digital marketing performance to maximize engagement and ROI.
• Collaborate with Sales, Customer Support, Ecommerce, Operations, and external partners to execute marketing initiatives.
• Support trade shows, industry events, sponsorships, partnerships, and brand-building opportunities.
• Analyze campaign results and provide recommendations for continuous improvement.

What You'll Bring

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 5+ years of experience in brand management, content marketing, or integrated marketing.
• Strong writing, communication, and project management skills.
• Experience with digital marketing, email marketing, SEO, social media, CRM platforms, and analytics tools.
• Ability to think strategically while also executing day-to-day marketing activities.
• Strong analytical skills with a data-driven approach to decision-making.
• A passion for creating engaging customer experiences and building meaningful brands.

Why Join Datamars?

• Make a difference in the lives of pets and their families.
• Join a collaborative, innovative, and growing organization.
• Influence the future of one of the leading brands in pet identification and recovery.
• Work with talented colleagues who are passionate about animal welfare and customer success.

If you're ready to use your marketing expertise to help strengthen a trusted brand that serves pet owners across North America, we'd love to hear from you.

Apply today and help more pets find their way home.

Datamars is a global data solutions company with a 30+ year legacy in animal and textile solutions. Building on our history as a successful RFID identification and data solutions company, we bring together products, technologies & capabilities to put powerful data in the hands of our livestock, pet and textile customers so they can make better informed decisions. Our solutions deliver insights that help customers define what now looks like, what tomorrow could be and to track the improvements to get there. The results? More profitable decisions, less environmental impacts and higher quality of life. 

• Our vision is clear: World leaders in harnessing the power of data to measurably improve productivity and quality of life. 
• Our purpose is strong: It guides our actions and behaviors and reflects our commitment to do the right thing for our customers. It gives us courage to take on big challenges!
• Our mission is simple: Information is the way to a better, more sustainable world. 

As a vertically integrated business with a head office in Switzerland and market-based operations in over 21 countries, we unite people from diverse sectors, backgrounds, countries and professions. This proudly diverse and inclusive culture strengthens our collective abilities to make a measurable difference to the profitability and quality of life of customers, the sustainability of sectors and the future of the environment. 

We have R&D hubs in Switzerland, New Zealand and Chiang Mai, production facilities in six locations and sales and marketing hubs in over 24 locations worldwide. We are constantly evolving, which allows our people to engage with stimulating & innovative technology, products & projects. 

Job Summary

The Territory Sales Manager is responsible for understanding and developing an assigned territory to maximize and grow revenue and profits to existing customers while acquiring new business. This role focuses on the sale of DATAMARS Livestock products and solutions including advanced animal ID solutions (e.g., RFID tags, readers, traceability systems, and data platforms), animal health delivery devices, precision livestock (smart farming) platforms, scales, and electric fencing to producers, resellers, distributors, and influencers.

This individual will serve as a strategic sales professional, combining industry expertise with consultative selling to deliver tailored solutions that enhance traceability, compliance, and operational efficiency for beef and dairy customers across the livestock value chain.

Duties & Responsibilities

  Create, execute, and achieve a territory sales plan that meets or exceeds established sales objectives and supports Company revenue and profit targets to include sales to distributors, dealers, ranches, dairies, and feedlots.

·         Develop an in-depth knowledge of DATAMAR’s core products and utilize this knowledge to successfully sell DATAMARS product solutions to new and existing customers in assigned territory.

·         Communicate with authority in sales, marketing, and financial terms; able to demonstrate how customers can increase profits by increasing the warehousing, sales, and full line support of the DATAMARS product solutions

·      Position self as an expert “special consultant” with new and existing customers; serves as liaison between DATAMARS headquarters and customers’ senior leadership, fully and timely communicate customers’ needs and goals, product movement at the warehouse and retailer level, market trends, and competitive information.

·         Build and maintain strong relationships with key stakeholders, including large enterprise customers and industry influencers.  Lead complex sales cycles involving multiple decision-makers and long-term contracts.

·         Communicate and meet regularly with existing customers and prospects in sales territory to understand their evolving business needs and position product solutions to meet surfaced needs; facilitate meetings at client facility whenever possible.

·         Build long-term, productive, and mutually beneficial relationships with existing and new customers.

·         Continuously expand customer understanding and use of DATAMARS product solutions and capabilities.  Support channel partners, distributors, and resellers to expand reach and improve sales effectiveness.

·         Maintain consistent communication and timely follow-up with customers and prospects and be available and responsive to customer’s real-time needs.

·         Monitor industry trends, competitive activity, and regulatory developments related to animal traceability and identification requirements.

·         Work effectively with internal support departments (Marketing, Product Development) to promote sales for new and existing customers, and to maximize DATAMARS’s visibility within the industry as well as professional and trade associations.

·         Collaborate with Customer Service to ensure efficient and accurate order processing.

·         Attend promotional events, open houses, field days, grand openings, sales meetings, conferences, tradeshows, and professional association meetings to promote DATAMARS’s product solutions and brand.

·         Utilize Company provided systems to document detailed business activities and maintain customer contact information; data entered according to specified guidelines.  Provide accurate sales forecasting, pipeline management, and reporting using CRM tools.

·         Complete weekly and monthly sales activity reports as assigned and presented according to established timelines.

·         Maintain equipment in the field to ensure producer success this includes Temple Tag Machines (TTM) and Pulse Needleless Injection systems.

·         Other duties may be assigned.

Skills & Abilities

 Exemplifies accountability for results and how they are achieved

·         Proven ability to manage complex, consultative sales cycles and close high-value deals.

·         Results-oriented, tenacious, self-starter who strategically plans for success.

·         Demonstrates impeccable sales acumen with passion and drive for success.

·         Strong understanding of livestock production systems, animal health, and traceability requirements.

·         Ability to understand and communicate technical product features, including RFID technology, data integration, and software solutions.

·         Exceptional interpersonal skills with the ability to build trust and long-term partnerships.

·         Excellent communication skills (verbal and written).

·         Excellent presentation skills (development and delivery).

·         Effective team player with ability to build and maintain positive relationships.

·         Excellent planning, investigative, analytical, and reporting skills.

·         Experience inputting and retrieving data to develop and/or nurture leads.

·         Analytical skills, ability to utilize Excel to understand territory and develop strategies for success.

·         Knowledge and ability to utilize Salesforce.

·         Mechanical and problem-solving skills.

Education and Experience

         College Degree or equivalent experience.

·         Minimum 3-5 years sales experience; experience in the livestock or similar industry preferred.

·         Experience selling at C-Suite level, VP or Director.

·         Demonstrated sales track record, new sales track record & quota attainment.

·         Demonstrated effectiveness in new business development and lead qualification.

·         Ability to work effectively in a remote position with minimal supervision.

·         Computer functional in Outlook, Word, Excel, PowerPoint, Salesforce, JIRA.

·         Extensive travel within assigned territory (50% -75%); some travel required outside territory.

Working Environment

This position is executed remotely with frequent travel.   Position will work from 8am to 5pm, Monday through Friday; however, flexibility to work alternate days, including nights and weekends, according to business needs is required.

Physical Requirements

The position is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is frequently required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.

Travel

Frequent travel required, up to 75% of work time

Equal Opportunity Employment Policy

DATAMARS provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This remote position should ideally be ln the Eastern region of the United States and reports directly to the North American Sales Director.  

BENEFITS

• Competitive compensation package
• Annual Vacation and Sick Leave
• 11 paid Holidays annually
• Medical plans
• Standalone dental and vision plans
• Company paid short-term disability
• Supplemental long-term disability
• Company paid life insurance
• Supplemental life insurance options available
• Flexible Spending Accounts - Dependent care & Medical 
• Accident, Critical Illness & Hospital Indemnity
• 401(k) Plan offering DATAMARS match

JOB SUMMARY

The Sales Business Development Specialist will drive sales and promotion of DATAMARS Textile Identification products by maximizing direct and distribution channel opportunities within the RFID industrial laundry market. This role requires a strong understanding of customer use cases, product requirements, and competitive dynamics to support solution-based selling. The position will also contribute to identifying and prioritizing product enhancements and new development opportunities, while building and nurturing a partner network to support growth and expand overall market share

ESSENTIAL FUNCTIONS

·       Drive aggressive new business development by proactively prospecting, building pipeline, and consistently closing new opportunities.

·       Grow product revenue within the textile marketplace by developing and expanding direct customer relationships.

·       Gather, synthesize, and communicate deep insights into customer needs and requirements.

·       Maintain a strong understanding of the competitive landscape, including key threats and opportunities.

·       Train, motivate, and enable partners to effectively represent and sell DATAMARS products and solutions.

·       Successfully sell products to targeted accounts; consistently meet or exceed monthly unit and revenue goals.

·       Initiate, manage, and track sales activities and pipeline progression.

KEY SKILLS & ABILITIES:

• Strong leadership and consensus building skills
• Proven ability to sell at executive level
• Proven ability to implement and manage multiple ongoing sales initiatives
• Excellent writing, organization, and communication skills
• Strong presentation skills.
• Ability to travel up to 50%, including evenings and weekends as required.

EDUCATION AND EXPERIENCE

·       Bachelor’s degree or equivalent experience preferred

·       Minimum of five (5) years of successful territory sales experience in the industrial laundry marketplace or a related industry

·       Demonstrated technical sales experience in industrial solutions required

·       Proven track record of success in prospecting and lead generation required

·       Experience or knowledge of the textile/industrial laundry industry or a related field preferred

·       Demonstrated territory management and business development experience

·       CRM experience required

ABOUT DATAMARS

DATAMARS’ purpose is to make a measurable difference by harnessing the power of data to measurably improve productivity and quality of life. We are global leaders in delivering integrated product solutions in livestock management, animal health delivery, pet identification and reunification and textile identification. Our people, our legacy strength in technology, our closeness to customers and our quality products helps drive our success as we work towards an exciting, sustainable future.

EQUAL OPPORTUNITY EMPLOYMENT POLICY

DATAMARS provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Datamars is a global data solutions company with a 30+ year legacy in animal and textile solutions. Building on our history as a successful RFID identification and data solutions company, we bring together products, technologies & capabilities to put powerful data in the hands of our livestock, pet and textile customers so they can make better informed decisions. Our solutions deliver insights that help customers define what now looks like, what tomorrow could be and to track the improvements to get there. The results? More profitable decisions, less environmental impacts and higher quality of life. 

• Our vision is clear: World leaders in harnessing the power of data to measurably improve productivity and quality of life. 
• Our purpose is strong: It guides our actions and behaviors and reflects our commitment to do the right thing for our customers. It gives us courage to take on big challenges!
• Our mission is simple: Information is the way to a better, more sustainable world. 

As a vertically integrated business with a head office in Switzerland and market-based operations in over 21 countries, we unite people from diverse sectors, backgrounds, countries and professions. This proudly diverse and inclusive culture strengthens our collective abilities to make a measurable difference to the profitability and quality of life of customers, the sustainability of sectors and the future of the environment. 

We have R&D hubs in Switzerland, New Zealand and Chiang Mai, production facilities in six locations and sales and marketing hubs in over 24 locations worldwide. We are constantly evolving, which allows our people to engage with stimulating & innovative technology, products & projects. 

About the Job

The Dairy Sales Specialist is responsible to grow sales by working with channel partners as well as direct sales to large dairies while utilizing knowledge of the dairy industry, day-to-day business, strong sales skills, and understanding of the account management process.

Duties and Responsibilities

• Engage with and onboard large channel partners in your region of the United States 

• Develop sustainable relationships, secure new business; proactively grow market share and work alongside channel partners to onboard dairy farms

• Work independently, as well as with channel partners to create target list of dairies, action plan and execute sales. 

• Establish and maintain relationships from management offices down through the farm level management of the largest dairies within the United States region.

• Develop, negotiate, manage, and grow long-term relationships and sales opportunities for our Smart Farming products and services

• Collaborate and partner closely with the designated channel partners and team members

• Create, execute, and achieve a territory sales plan that meets or exceeds established sales objectives and supports Company revenue and profit targets to include sales to distributors, dealers, and dairies.

• Develop an in-depth knowledge of DATAMAR’s core products and utilize this knowledge to successfully sell DATAMARS product solutions to new and existing channel partners in assigned territory

• Communicate with authority in sales, marketing, and financial terms; able to demonstrate how customers can increase profits by increasing the warehousing, sales, and full line support of the DATAMARS product solutions

• Position self as an expert “special consultant” with new and existing channel partners; serves as liaison between DATAMARS headquarters and channel partner’s senior leadership, fully and timely communicate channel partner’s needs and goals, product movement at the warehouse and retailer level, market trends, and competitive information.

• Communicate and meet regularly with existing channel partners and prospects in sales territory to understand their evolving business needs and position product solutions to meet surfaced needs; facilitate meetings at client facility whenever possible 

• Build long-term, productive, and mutually beneficial relationships with existing and new channel partners

• Continuously expand channel partners understanding and use of DATAMARS product solutions and capabilities

• Maintain consistent communication and timely follow-up with current and prospective channel partners, and be available and responsive to real-time needs

• Work effectively with internal support departments (Marketing, Product Development) to promote sales for new and existing channel partners, and to maximize DATAMARS’s visibility within the industry as well a professional               and trade associations

• Collaborates with Customer Service to ensure efficient and accurate order processing

• Attend promotional events, open houses, field days, grand openings, sales meetings, conferences, tradeshows, and professional association meetings to promote DATAMARS’s product solutions and brand

• Utilize Company provided systems to document detailed business activities and maintain channel partner contact information; data entered according to specified guidelines  

• Complete weekly and monthly sales activity reports as assigned and present accordingly to established timelines

• Other duties may be assigned.

Skills & Abilities

• Dairy focused and outcome driven

• Resilient, self-motivated, and proactive 

• Highly effective communication; relationships & listening skills essential  

• Adaptive communication to build rapport and credibility quickly

• Experience onboarding channel and building relationships with dairy customers across US 

• Exemplifies accountability for results and how they are achieved

• Results-oriented, tenacious, self-starter who strategically plans for success

• Demonstrates impeccable sales acumen with passion and drive for success

• Excellent communication skills (verbal and written)

• Excellent presentation skills (development and delivery)

• Effective team player with ability to build and maintain positive relationships

• Excellent planning, investigative, analytical, and reporting skills

• Experience inputting and retrieving data to develop and/or nurture leads

Education and Experience

• College Degree preferred; equivalent experience may be considered

• Minimum of 3-5 years’ experience in the Dairy industry; innate understanding of farming, animal genetics (artificial insemination), herd nutritional management, or dairy automation 

• Experience onboarding channel and building relationships with dairy customers across the United States

• Proven success in creating and driving new business opportunities, building sales pipelines, and securing new business

• Proficient in reading, writing, and understanding English is required; similar skills in Spanish would be highly advantageous

• Experience selling at C-Suite level, VP or Director

• Demonstrated sales track record, new sales track record & quota attainment

• Demonstrated effectiveness in new business development and lead qualification

• Ability to work effectively in a remote position with minimal supervision

• Computer functional in Outlook, Word, Excel, PowerPoint

• Extensive travel within assigned territory (50% -75%); travel may be required outside territory

Working Environment

This position is executed remotely with frequent travel.   Position will work 8am to 5pm, Monday through Friday; however, flexibility to work alternate days, including nights and weekends, according to business needs is required.

Physical Requirements

The position is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is frequently required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.

Travel

Frequent travel required, up to 75% of work time

Equal Opportunity Employment Policy

DATAMARS provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.